About

TasteTheDrink was created from a passion for exceptional cocktails, hospitality, and visual storytelling. Founded by Will Rivas, the brand brings together years of experience in beverage program development, restaurant operations, and food & beverage photography to help restaurants, bars, and beverage brands tell their story through unforgettable drinks and compelling content.

Whether it’s designing a signature cocktail menu, capturing the perfect hero shot, or developing a complete beverage program, every project is built around creativity, quality, and attention to detail. TasteTheDrink believes that every cocktail has a story—and every brand deserves to have that story told beautifully.

Beyond consulting, TasteTheDrink is also a destination for cocktail enthusiasts. You’ll find original recipes, seasonal inspiration, industry insights, photography, and behind-the-scenes looks at the craft of hospitality. From classic cocktails to modern creations, the goal is simple: inspire people to appreciate great drinks and the artistry behind them.

Whether you’re a restaurant looking to elevate your beverage program or someone searching for your next favorite cocktail, welcome to TasteTheDrink.

“When St. Peter sees him comin’ he’ll leave the gates ajar for he knows he’s had his hell on earth has the man behind the bar”

A tribute to every bartender, server, chef, and hospitality professional who pours their passion into creating memorable experiences.